As a social media agency in Edinburgh, we speak to lots of companies who tell us that they are just not getting the most out of their social media channels. Pretty much 99.9% of the time, it’s because that company doesn’t have an objective in mind or a social media strategy in place.
So if you are struggling to generate engagement across your social media channels, ask yourself the following questions: what are you trying to achieve and who are you trying to target? From there, you can map your audience, understand which channels are the best fit for your business and start coming up with the right content.
We offer bespoke social media training courses to companies across Scotland. Our one day workshop is the ideal way to quickly and easily build your knowledge and confidence on social media platforms and is suitable for those starting out in social, as well as for those social gurus looking to ramp up their efforts and smash last year’s KPIs.
The course covers social set up, content creation, content scheduling, methods for increasing engagement, measuring the effectiveness of your campaigns and much, much more. While we’ll plan the session according to your specific requirements, you can expect the agenda to look something like this:
|09:30 am – 10:00am||Introduction & Overview|
|10:00 am – 10:45am||Social Set Up|
|10:45 am – 11:00am||Break|
|11:00 am – 12:00pm||Content – Strategy & Creation|
|12:00pm – 13:00pm||Scheduling Updates|
|13:00pm – 13:45pm||Lunch|
|13:45pm – 14:45pm||Audience Targeting & Assets|
|14:45pm – 15:15pm||Objective Setting – Aligning Business & Social Goals|
|15:15pm – 15:30pm||Break|
|15:30pm – 16:00pm||Measuring & Reporting|
Through the effective use of social media, we have helped our clients increase website sales, increase event attendance, bring in funding and much much more. If you are looking for social media training in Scotland, simply tell us your objective, help us understand who it is you are trying to target and we’ll get to work planning a session that’s right for you.