Social media campaigns we love

Social media campaigns

Social media campaigns we love

With over 70 million businesses using at least one social media channel to engage audiences, it can be hard to stand out. But so many companies and organisations are doing just that through inspired and engaging social media campaigns.

We’ve rounded up a few of our favourites from recent months – find out what these are, why they worked and what we can learn from them!

  1. Tesco: #PerfectMatch

What was the campaign?

To celebrate the nuptials of Prince Harry and Meghan Markle in May 2018, Tesco launched an online recipe campaign that combined British classics and American favourites – such as Eton mess s’mores and full English nachos!

Take a look at the campaign for yourself.

Why did it work?

Tapping into the nation’s obsession with Megan and Harry’s impending wedding, Tesco was able to join the conversation with its own branded content. The use of striking imagery of delicious dishes worked well to attract attention, along with the creation of a related hashtag.

How can you do it?

Jumping on a big event and putting your own twist on it is no mean feat, but when done right it works brilliantly at engaging your audience on social media. Look up key dates related to your industry, or even just something that everyone will be talking about and find a connection to your business.  Be creative – think of a way to make it your own and utilise images, video and graphics. And be timely about it – avoid posting after the fact!

  1. KFC: 11 herbs & spices

What was the campaign?

With many people pondering what herbs are behind KFC’s ‘secret recipe’, KFC responded in the best way by following only 11 accounts on Twitter. An almost undetected campaign, until one Twitter user discovered that the accounts KFC follow may contain the key to the 11 herbs and spices – 5 of these accounts were the Spice Girls and the other 6 were men named Herb!

Take a look if you don’t believe us!

Why did it work?

The premise of this stunt was something that had never really been seen before, so it was unique and definitely memorable. Sometimes the smallest thing can have the biggest impact and KFC certainly proved that. They used silly humour in a clever way and jumped upon a ‘secret’ that had been hidden for years in an engaging way.

How can you do it?

Think small to think big.  Not all social media campaigns need a massive budget behind them. Look in to ways you can communicate about your business using humour or something that will engage your audience. What about your business has people talking? Or what about your business do you want people to talk about? Use this and see what creativity will flow.

Want to discuss your ideas with a social media team? Get in touch.

  1. Spotify: 2018 goals

 What was the campaign?

In a digital and physical campaign, music streaming site Spotify created a 2018 goals campaign, using data from the app that identified users streaming habits.  These included “Be as loving as the person who put 48 Ed Sheeran songs on their ‘I love Gingers’ playlist” and the fact that 3445 people listened to a playlist entitled ‘Boozy Brunch’ on a Wednesday.

Take a look at part of the campaign (and your top-played songs of 2017)

Why did it work?

With posters, displays and online content this campaign bridged the gap between digital and traditional advertising brilliantly, allowing people to share these fun facts. The facts included big names and funny anecdotes that resonated with the Spotify audience.  The content was easily shared too, meaning more people were encouraged to do so.

How can you do it?

Is there something clever you can do with your company’s data? Think about what data you hold within your company that can be shared publicly. Do you own a hotel chain and have a list of funny lost property items? Share the oddest or the funniest with your followers! Or can you conduct research? Whatever it is, you can use data to create meaningful, useful or just funny content. Obviously, any data you do share must follow the law!

  1. Deadpool 2

What was the campaign?

While the film was not released until May 2018, or even a trailer until February 2018, the online campaign for Deadpool 2 started in November 2017 with a series of hilarious stunts including posters, videos, mock news and more. Each one was linked to a public holiday, event or popular topic.

Check out these mock Good Housekeeping features and a stunt  LinkedIn page for one of the new characters!

Why did it work?

This campaign created excitement for a film that didn’t even have a trailer yet! Using the humour that fans of the franchise and character relate to, the campaign played to this strength and had fun with it.

How can you do it?

Think about your audience, about who you are talking to on social media before you begin planning your content. Understanding the tone and style needed to communicate with them is key to ensuring your messages get through. If your business has the ability to be humorous then do so, your intended audience will definitely appreciate it. Be creative!

 

These are just some of the social media campaigns the last year has brought us, and we can’t wait to see what next year brings! Have you seen any great social campaigns? Find us on Twitter and let us know!

 

Want to discuss your social media requirements further? Complete our contact form to get in touch. We’d love to help!

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