Social media – where to start!?
Having clarity in how social media fits into your overarching marketing strategy is key to success. Asking yourself what you want your social to achieve is a good place to start.
Sales? Profile? Thought leadership?
Each of these objectives can be achieved by tailoring the approach and choosing the best channel to engage.
Knowing your audience is key to pitching the right content to your audience.
Who are they? How do they interact on social? What are their interests? What do they care about? What time of day is the best time to speak to them?
B2C & B2B – we’ve got it covered
We work with numerous brands in Scotland and beyond – both consumer and B2B – to devise and implement robust social media strategies.
From planned, reactive and anticipated content, we work to drive engagement, sales and brand awareness through well-executed content that is linked to their target personas allowing businesses to engage on a deeper and more meaningful level.
Social media skills
Our skills in devising great videos, gated content or simple beautifully executed creative campaigns supported by images and infographics has delivered results for clients including 2020 Productions, Rosebery Venues and Chippendale School.
If you are looking for a social media agency in Edinburgh that serves Scotland and beyond, we’d love to hear from you.
“Represent really took the time to understand our brand and our objectives and has delivered a marketing campaign that has solidified the Craigies name, enhanced our reputation and ultimately increased both footfall to the farm and sales of our online shop. They are fantastic to work with and I look forward to continuing our work together.”John Sinclair, founder and owner of Craigies Farm, Deli & Cafe and Little Farmers