If you’re not generating any engagement across your social channels you are not alone. With nearly half of the world’s population using social media platforms, the potential to reach new customers is significant. Yet so many brands are not maximising the opportunity simply because they do not have an effective social media plan in place.
Social media changes the way consumers are made aware, how they engage and how they buy into a brand. Word of mouth drives 20% – 50% of purchasing decisions and when organisations are successful in getting people talking about a product or business, social awareness and credibility follows. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce.
Having a clarity in how social media fits into your overarching marketing strategy is key to success. Asking yourself what you want your social to achieve is a good place to start. Sales? Profile? Thought leadership? Each of these objectives can be achieved by tailoring the approach and choosing the best channel to engage.
Knowing your audience is key to pitching the right content to your audience. Who are they? How do they interact on social? What are their interests? What do they care about? What time of day is the best time to speak to them?
We work with numerous brands in Scotland and beyond – both consumer and business to business – to devise and implement robust social media strategies. From planned, reactive and anticipated content, we work to drive engagement, sales and brand awareness through well-executed content that is linked to their target personas allowing businesses to engage on a deeper and more meaningful level.
Our skills in devising great videos, gated content or simple beautifully executed creative campaigns supported by images and infographics has delivered results for clients including 2020 Productions, The Royal Highland Show and SAYFC.
If you are looking for a social media agency in Edinburgh that serves Scotland and beyond, we’d love to hear from you.