How to implement an effective SEO strategy
We’ve worked with lots of clients to help improve their website rankings. Here are some of the factors we consider:
Conduct an SEO audit
We’ll conduct an onsite and offsite audit of your existing website to establish how your website is currently performing and identify what needs to be implemented to improve its performance.
We’ll look at factors including site structure and speed, we’ll scan for duplicate content, we’ll look at what the site is currently optimised for and provide a list of recommendations to inform the strategy.
Conduct back link analysis
One of the most important factors in improving your SEO is to generate back links to your site (if Google can see that other websites are pointing to yours, it assumes you are a trusted source of information and will bump you up the search results page), so we’ll look at where your competitors are generating links and come up with a linkbuilding plan for your site.
Conduct keyword research
This is really important. We’ll speak to your team, really understand your business and most importantly, what your target market would be searching for online when looking for the service you provide. We’ll analyse thousands of keywords and identify the best ones for your business.
Optimise the website
Once we’ve identified the target keywords, we’ll go about optimising your site for those terms. This involves ensuring the keyword is included in a range of on-page elements including title tag, meta description, H1 and the page URL.
Building links is all about improving the search engine’s and the user’s perception of your site’s popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable websites linking to your website, and effectively “vouching” for the quality of your content, so we’ll start generating links as soon as your site is optimised.
Because we are a PR agency too, we have great media contacts and can start building links back to your site from day one.
If you are struggling to generate enquiries through your website, it’s probably because Google doesn’t know you are there. We pride ourselves on being a top SEO company in Edinburgh.
We know that an effective SEO strategy implemented correctly will improve your listing in Google for the terms your customers are looking for, increase the number of leads you are generating and ultimately, improve your bottom line.
“Represent very quickly understood our target market, our sales and marketing challenges and our USPs before devising and implementing a strategy that delivered both profile for the business and leadership team, as well as qualified leads for our sales team. They are great to work with – proactive, professional and approachable and I would highly recommend them to any business looking to generate awareness and ultimately, sales.“Rebecca Jones, marketing manager of Changeworks Recycling