Are you struggling to generate brand awareness among your target market or frustrated at being outplayed, and outspent by your competition? Do you get the feeling your core messages are just not resonating with your target audience or are finding it difficult to build credibility in your market? You are not alone. Companies of all sizes, across all industries experience these challenges at some point in their journey.
The good news is that with an effective PR strategy in place, you can overcome a lot of these challenges. For too long, PR has been viewed as a ‘nice to have’ or a something only big consumer brands invest in. This is to hugely underestimate the true impact and value of good PR.
Businesses that invest in an integrated PR and digital comms strategy are more likely to capture the attention of new prospects, achieve clarity in their messaging, attract the attention of investors and new recruits, enhance their reputation and build credibility. And let’s not forget, it will hugely support your SEO efforts too (did we mention, we are also a top notch SEO company in Edinburgh?).
As a PR agency in Edinburgh with over 20 years of media relations experience, we know what it takes to develop and execute a PR campaign that delivers. From stunt-driven creative campaigns involving a sheep in a barber shop and a horse on a tram, to a thought leadership campaign centred around the importance of technology when it comes to event safety and management, we’ve got it covered.
We’ve worked with clients across a whole host of sectors including agriculture, travel and tourism, professional services, technology and membership organisations and we’d love to add you to our list.
We’ll start by understanding what your specific challenges and objectives are before mapping out and researching your target market – who are they, how they digest their information, what events they go to and what they read. We’ll interview your spokespeople and your existing customers to really get to grips with your business and we’ll devise a messaging matrix that provides clarity on your product or proposition, before developing hard-hitting campaign ideas that will achieve maximum stand-out. We’ll also provide media training workshops to make sure you are prepared for every interview we send your way.
Creativity and collaboration is at the heart of everything we do. As an established PR agency in Edinburgh, we have robust connections and relationships with journalists and key influencers across a whole range of industries (don’t believe us? Check out our ‘Meet the Journalist’ series) and are skilled in identifying opportunities to put our clients in the spotlight.
The result? Building credibility, raising awareness and ultimately. generating revenue.