Digital Marketing Agency Edinburgh

Clients come to us because they know that what they are currently doing is not working but are unsure of what they need to do to improve their online presence.

We’ve helped clients go from being virtually invisible in Google’s search, to the top page one. We’ve skyrocketed their social engagement and helped them generate leads through their website.

If you’re struggling to gain traction online, give us a call and we’ll help you devise and deliver a digital marketing strategy that is smart, effective and has a real impact.

Think this might be right for you? Get in touch!

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We’ll understand your business and develop target personas

We’ll research your business, industry and your target market. We’ll identify any barriers to purchase and develop clear target personas to create a profile of your typical customer: What are their motivations and challenges? How do they digest information? What social media platforms are they active on?

We’ll review your website

You can’t expect to drive online enquiries if your site is not set up correctly. We’ll review your site and make recommendations as to what needs to be tweaked to ensure it is optimised properly. Is it quick and easy to navigate? Is the content well-written and concise? Do you have any large images that are slowing down the site? What keywords, if any, is it currently optimised for? We’ll run through a whole checklist and ensure it is fit for purpose before anything else.

We’ll analyse your traffic and conduct keyword research

Where does the majority of traffic come from and what is your best performing channel in terms of conversions? Which sites refer traffic to you? We’ll then conduct some keyword research to identify which terms your site should be optimised for to ensure your prospects can find you.

We’ll plan your content

With all of the above in mind, we’ll create a content plan that will likely involve a series of landing pages designed to help you rank for specific keywords, as well as guiding prospects toward key areas of the site through optimised blog content and targeted eBooks for download. And you’ll want a social media strategy in place to promote all this great content and start generating awareness.

As a leading digital marketing agency in Edinburgh, we’re proud to have worked with hundreds of clients across a wide range of industries including agriculture, travel and tourism, professional services and technology to help optimise their digital channels. Not only do we know how to develop a digital strategy, we’re a team of content and creative enthusiasts and will ensure that you are targeting your audience with the right message, on the right platform, at the right time.

Struggling to engage with your target market online?

We’d love to meet for a coffee and discuss your digital marketing requirements. Just email or call us on +44(0)131 526 3190