We’ll understand your business and develop target personas
We’ll research your business, industry and your target market. We’ll identify any barriers to purchase and develop clear target personas to create a profile of your typical customer: What are their motivations and challenges? How do they digest information? What social media platforms are they active on?
We’ll review your website
You can’t expect to drive online enquiries if your site is not set up correctly. We’ll review your site and make recommendations as to what needs to be tweaked to ensure it is optimised properly. Is it quick and easy to navigate? Is the content well-written and concise? Do you have any large images that are slowing down the site? What keywords, if any, is it currently optimised for? We’ll run through a whole checklist and ensure it is fit for purpose before anything else.
We’ll analyse your traffic and conduct keyword research
Where does the majority of traffic come from and what is your best performing channel in terms of conversions? Which sites refer traffic to you? We’ll then conduct some keyword research to identify which terms your site should be optimised for to ensure your prospects can find you.
We’ll plan your content
With all of the above in mind, we’ll create a content plan that will likely involve a series of landing pages designed to help you rank for specific keywords, as well as guiding prospects toward key areas of the site through optimised blog content and targeted eBooks for download. And you’ll want a social media strategy in place to promote all this great content and start generating awareness.
Why work with Represent?
As a leading digital marketing agency in Edinburgh, we’re proud to have worked with hundreds of clients across a wide range of industries including education, agriculture, family-owned, travel & tourism, food & drink, technology, professional services and charity marketing to help optimise their digital channels.
Not only do we know how to develop a digital strategy, we’re a team of content and creative enthusiasts and will ensure that you are targeting your audience with the right message, on the right platform, at the right time.
“Represent has completely changed our lead generation process and hugely taken the pressure off. We are now getting regular sign ups and no longer rely on word-of-mouth or cold calling.Tom Fraser, principal of Chippendale School
The team are fantastic to work with – they understand our business & objectives and have implemented a strategy that far exceeded my expectations. I would not hesitate to recommend them…”