Food & Drink

As a team of passionate food & drink specialists, we understand the challenges facing UK businesses in this category. There has never been a tougher time for the industry and we are committed to helping brands and organisations thrive.

Represent can help you to:

• Raise your profile and amplify your message
• Distinguish yourself from the competition
• Manage your reputation
• Protect your brand
• Generate sales

We can do this by:

  • Understanding your challenges, your objectives and your target market
  • Tapping into our trusted network of journalists and key influencers across the food and drink sector
  • Producing insightful content that will engage and convert
  • Developing an integrated PR, social media, content marketing, search marketing and stakeholder relations strategy
  • Creating a crisis comms process

The right agency for you

Given the competitive and uncertain landscape, food and drink businesses must be able to stand out from the competition, protect their image and build credibility in order to thrive.

At Represent, we work with companies from across the food and drink sector including in areas such as new product development, branding and distribution.

We are proud to have worked with established food and drinks brands and businesses and exciting startups including: Babco UK, Sip & Savour, Gordon Castle Gin, Neptune Rum, The Oxford Artisan Distillery, Amaretto Adriatico, The Naked Collective, and East India Company.

Achieving cut-through

From PR to drive awareness and trust, social media management to increase engagement and digital marketing to drive website traffic and enquiries, we work with in-house teams to deliver a tailored brand experience across all marketing disciplines.

The result is highly tailored and impactful programmes that stand out in this fiercely competitive and rapidly changing landscape.

Our work in this sector has been shaped by our in-depth understanding of the evolving food and drink landscape.  With Covid and Brexit the industry has never faced greater challenges or opportunities.

It is therefore more important than ever that food and drink businesses create a strong brand with impactful messaging as well as having a clear purpose.

Content has always been king but more so today with consumer expectations greater than previous generations.  Cutting through the clutter, we focus on delivering engaging, sharable content across print, broadcast and online.

Beyond the traditional…

Looking beyond established channels to market, our comprehensive network of brands, businesses and media contacts allow for seamless connections, therefore providing added value to our clients.

“I have worked with Represent on several super-premium and luxury drinks brand launches. The team has always taken time to fully understand the character and objectives of each product. They have guided both myself and brand owners to ensure each brand story reaches our desired audience, and creates excellent share of voice in sometimes saturated categories. Always engaging, courteous, proactive and prompt even when working against challenging timelines. I would always recommend this team as the first choice regarding PR to any brand, inside or out of my portfolio for anyone that wants to launch or re-establish their brand within the UK.”

Jamie Walker, MD of Sip & Savour
Scroll to Top