Education

Education establishments are under pressure to run themselves like businesses. With competition for students at its peak, as well as staffing and funding pressures, schools, universities and colleges must be able to stand out, protect their image and build credibility in order to attract and retain students and teachers.

As an education PR agency, we work closely with schools, universities, colleges and charitable organisations operating across the education sector.

Represent can help you to:

  • Have your institution’s views and concerns heard
  • Distinguish yourself from the competition
  • Manage your reputation
  • Protect your brand

We can do this by:

  • Tapping into our trusted network of journalists and key influencers across the education sector
  • Producing insightful content that will engage your target market
  • Developing detailed social media, content marketing, stakeholder relations and SEO strategies
  • Creating a crisis communications proces

The right education agency for you

Education establishments are under increasing amounts of pressure to run themselves like businesses. With competition for students at its peak, as well as staff shortages and funding pressures to consider, schools, universities and colleges must be able to stand out from the competition, protect their image and build credibility in order to attract and retain students and teachers. Not an easy task.

As a specialist education PR agency, we understand these challenges better than most. We work closely with schools, universities, colleges and charitable organisations operating across the education sector in order to develop PR and digital marketing strategies to help distinguish them from the competition, get their message heard, manage their reputation and protect their brand.

We’ll work closely with you to understand your organisation, its key stakeholders and who exactly you are trying to target, before developing a messages matrix and a PR and digital marketing strategy to reach and engage with them.

How we can help

Whether you are looking to raise awareness of a particular issue, increase applications, attract the attention of parents, steer your way through a crisis or promote one particular subject area, we are here to help.

As a PR agency, creativity and collaboration is at the heart of everything we do. We have robust and long-lasting relationships with journalists and key influencers across the education sector and we will use these connections to ensure your organisation steals the limelight from your competition, whilst managing and protecting your reputation.

Beyond the traditional…

But we don’t stop there. Because we are more than a traditional PR agency, we also have expertise in social mediadigital marketingstakeholder engagement, and SEO.

Alongside maximising exposure of your organisation, raising your profile and protecting your image, we’ll devise a social strategy and produce content that will engage with your target market

Through SEO, we will also ensure your website is appearing top of Google’s search engine results pages.

So, whether you are looking to attract the attention of parents, engage with students, appeal to teachers or highlight a particular issue impacting your organisation, we have the expertise to make it happen.

Having worked with charities, schools, universities and colleges, we are proud to support the Scottish and UK education sector more widely by helping you stand out from your competition, overcome your biggest challenges and reach your full potential.

“Judith and her team have a wealth of experience, guiding us at every turn. They gave us the reassurance we needed in developing our media relations strategy. Judith’s finger is firmly on the pulse of what will make the news. Their work included strategic planning, research, content, SEO, social media and events. They helped position our Head as a champion for girls-only education and the school as the go-to independent educator of girls in Edinburgh.”

Bornie Lamotte, head of marketing & admissions, St George’s School for Girls

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