Education establishments are under increasing amounts of pressure to run themselves like businesses. With competition for students at its peak, as well as staff shortages and funding pressures to consider, schools, universities and colleges must be able to stand out from the competition, protect their image and build credibility in order to attract and retain students and teachers. Not an easy task.
As a specialist education PR agency, we understand these challenges better than most. We work closely with schools, universities, colleges and charitable organisations operating across the education sector in order to develop PR and digital marketing strategies to help distinguish them from the competition, get their message heard, manage their reputation and protect their brand.
We’ll work closely with you to understand your organisation, its key stakeholders and who exactly you are trying to target, before developing a messages matrix and a PR and digital marketing strategy to reach and engage with them. Whether you are looking to raise awareness of a particular issue, increase applications, attract the attention of parents, steer your way through a crisis or promote one particular subject area, we are here to help.
As a PR agency, creativity and collaboration is at the heart of everything we do. We have robust and long-lasting relationships with journalists and key influencers across the education sector and we will use these connections to ensure your organisation steals the limelight from your competition, whilst managing and protecting your reputation.
But we don’t stop there. Because we are more than a traditional PR agency, we also have expertise in social media, content marketing, stakeholder relations, and SEO. Alongside maximising exposure of your organisation in key media outlets, raising the profile of your key stakeholders and protecting your image, we’ll devise a social media strategy and produce content that will engage with your target market across whichever social media channel they are most active on, we’ll produce engaging and insightful content that will draw prospects to you, and we’ll ensure your website is appearing top of Google’s search engine results pages.
So, whether you are looking to attract the attention of parents, engage with students, appeal to teachers or highlight a particular issue impacting your organisation, we have the expertise to make it happen.
Having worked with charities, schools, universities and colleges, we are proud to support the Scottish and UK education sector more widely by helping you stand out from your competition, overcome your biggest challenges and reach your full potential.