Describing what PR is all about can be difficult but the one thing you can rely upon is that no one day is the same. This week the team was on the farm with The Royal Highland Education Trust – resulting in a front page in Scottish Farmer – drafting up a social media policy for a major corporate, setting up a makeover at Silverburn with Action for Children and The Daily Record and speaking to potential sponsors for The Greatest Show on Earth. It has been a hectic week in which we also managed to celebrate National Pie Week with a fine Steak Pie from Hopetoun Farm Shop.
This week has been exceptionally rewarding. The thrill of coverage coupled with two life changing experiences – young children learning the link between food and farming and a deserving young woman being treated like a celebrity.
This reminds us that PR can truly change lives and is for the greater good!