Public relations (PR) refers to the multiple ways businesses communicate with the public. It is essentially how you promote your brand (awareness),and build a positive perception amongst your target audience (trust).
In challenging times (say… a global pandemic) PR is often the first to go, as businesses look to the sales team to attract new customers and increase income.
Little do they know that PR is highly effective in increasing leads, improving repeat purchases, and boosting referrals. Read on to better understand how a PR strategy can benefit your business.
Boosts your credibility
Gaining coverage in trusted media sources acts as a third-party endorsement for your brand. Appearing in a trusted newspaper, on TV or website adds credibility to your business’ services and products, more so than paid advertising. A 2014 Nielsen study found that PR was almost 90% more effective than advertising at establishing and protecting credibility. Looking at these results, it’s clear that investing in PR should be a priority for every business.
Increases brand awareness
An effective PR strategy will place your business in front of key audiences it otherwise wouldn’t have access to. Targeting relevant media outlets, PR allows you to communicate with prospective customers and share your business’ story widely. Doing so builds brand familiarity and loyalty.
Communicates your key values and messages
PR creates opportunities for you to communicate your purpose and connect with your audience. By sharing your company’s values and mission, you foster a more meaningful relationship with your audience.
Studies show that consumers prefer to buy from businesses that share their own values, so it’s important to make sure yours are known!
Increases online search performance
Digital PR helps brands to establish a strong digital presence which is essential for any business looking to succeed today. There’s no point in having a beautifully designed website if nobody can find it!
By creating keyword-optimised content and building valuable backlinks, PR increases your website’s domain authority, which in turn can help boost organic traffic and referrals to your site.
Positions you as a market leader
High-quality PR content is essential for presenting key figures in the business as thought-leaders and authorities in their field. Opinion pieces, Q&As and guest posting facilitate this giving company leaders a platform to present their expertise.
The result of this expert positioning is heightened consumer confidence in the brand and the people behind it, swiftly transforming the business into the go-to for a specific service or product.
Now that you know the many benefits of PR, why not book a call with us here to discuss your unique requirements.