On the day
Represent quickly took control drafting web and social updates and briefing media on the day. We declined the offer of STV to come on site and instead provided photographs of staff working tirelessly to ensure holidaymakers were welcomed and checked into their accommodation as usual.
The Courier was on site and we liaised with the journalist providing quotes from the General Manager as well as communicating key information in relation to the fire with support from Fire Scotland.
The Perthshire Advertiser had a same-day deadline so again we provided photography and a quote highlighting that all was under control.
Positive messages from the nearby Crannog Centre were shared on social as well as positive sentiments from customers. We mined social channels for influencers – including the local MSP John Swinney – and engaged, thanking them for their support.
The days following the fire
Thankfully the fire was extinguished, and nobody was hurt therefore the messaging switched to ‘business as usual’ with updates on what the team were doing to minimise the impact. Thankfully the restaurant was not connected to any other facility, so the only loss was the restaurant. The team arranged for a free taxi to restaurants nearby for guests, they organised a party for those staying at Taymouth Marina with live music and a guest chef catering local food. These positive messages were streamed on the website, on social and were briefed into the media.
Seeing is believing so to leave consumer in no doubt that Taymouth Marina was still a stunning and inspiring place to visit, we commissioned a photographer and videographer. The first of three films was an interview with the General Manager communicating how they were handling the fallout and pulling out all the stops to ensure people still had a great visit to Taymouth Marina, the second was a straight forward promotional video and the third a personal video with the owner.
Over the coming five days a content calendar of positive social was streamed with further media engagement.