Scottish Council of Independent Schools

Building understanding and trust in the independent sector

The Challenge

The Scottish Council of Independent Schools (SCIS) needed to:
1. Raise awareness of the benefits of an independent education
2. Create an understanding of the benefits of an independent education
3. Build trust in Scotland's independent sector

The Solution

Represent took an integrated approach to solving the challenge presented by SCIS which involved a combination of:

  • PR to drive awareness of the benefits of an independent education in Scotland
  • Content marketing to drive traffic to the SCIS website targeting those with an interest in learning more about an independent education
  • Social media marketing to raise awareness and drive traffic

The Impact

The 6 month campaign delivered:

64 pieces of coverage with positive sentiment

An estimated reach of 6.6 million

A 66% increase in organic traffic

A 1483% increase in traffic from social media

462% increase in Facebook engagement

359% increase in Twitter reach

“The strategy developed by Represent to assist SCIS in its campaign to protect and promote the independent school sector in Scotland   more than met our objectives.  

Represent has gone to extraordinary lengths to understand the complexities of the independent school sector and ensured that our messages were clear and strong.  Represent had the sector’s best interests at heart throughout the process.  

The entire team were a pleasure to work with.  Their efficiency, diligence and ability to work to tight deadlines has been invaluable.” Alison Herbert, Director of External Communications

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