Rosebery Venues

PR & Digital Marketing to drive inbound enquiries

The Challenge

Rosebery Venues offer prestigious exclusive-use corporate, private and wedding venues in Edinburgh and Midlothian. The brand portfolio includes the spectacular 13th century Barnbougle Castle, Rosebery House, a glorious country mansion with on-site private chapel, and their newest venue Rosebery Steading, an 18th century steading conversion and rustic-luxe barn space.

Rosebery Venues needed help to raise awareness of their offer of three exclusive-hire venues with a focus on weddings and private events while driving leads and sales. They wanted to raise their profile as Scotland’s most exciting venue provider, engage key press outlets, and drive engagement in the wider story of Rosebery Venues.
When Covid-19 hit the industry, we adapted our plan to focus on marketing primarily to the weddings and private parties market and kept Rosebery Venues communicating throughout the crisis.

The Solution

PR

  • Pitched to key industry titles on the opening of their latest venue, Rosebery Steading
  • Pitched to key venue listing sites
  • Focus on secluded, exclusive feel of venues toappeal to post-lockdown micro weddings

PUBLISHING

  • Video creation – we created virtual tours which enabled potential clients to view the venues while visits were restricted
  • Photography to showcase the three stunning venues
  • Brochures designed to display the features of each venue to prospective clients

DIGITAL MARKETING

  • SEO including keyword-optimised blogs
  • Social media – we developed a strategic social media content plan to showcase the venues and engage potential customers and other key industry figures
  • Email marketing to engage and connect with key audiences and ultimately drive sales

The Impact

Three brochures created to highlight the features of Barnbougle Castle, Rosebery House & Rosebery Steading to potential customers

• Three virtual tours created aimed at wedding and private events market

• Secured coverage in key industry titles including Tie the Knot, Scottish Wedding Directory, Your Scottish Wedding and Hitched

• Secured listings in key data bases including Visit Scotland, Luxury Scottish Wedding, Scottish Wedding Directory, Hitched, Scottish PA Network & Scottish Wedding.

• Rosebery Steading featured in Tie the Knot and Your Scottish Wedding

• 6% growth in Facebook followers, 32% increase in Instagram followers, 141% increase in LinkedIn followers, 28% increase in Twitter followers

• 946 unique opens over 6 newsletters
• 50% increase in organic traffic in 8 months • 582 brochure requests (March-Aug)

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