ID Resilience

PR to raise awareness of a new product and generate enquiries

The Challenge

Resilience and crisis management expert, ID Resilience, needed support with the launch of its new event logging and incident management app, Raven, among event organisers and sports venues alike.

The Solution

A PR strategy that included:

  • Partnering with SEC as Raven’s first customer to promote the launch
  • Highlighting the expertise of Raven founder, Ian McLeod Kerr, as a resilience and crisis management expert
  • Focusing all PR activity on the key message that the event and sports industries are way behind when it comes to event safety and management
  • Promoting the use of technology to help sports arenas and event venues across the UK improve their safety procedures

The Impact

For the duration of the 3-month project, we achieved the following results:

  • 15 pieces of tier one media hits
  • 8 opinion pieces in tier one media
  • 4 qualified leads

“Represent quickly got to grips with our product, target market and vision for the business and devised a PR launch strategy that got results. The coverage they secured was fantastic in terms of raising awareness of Raven Controls and better still, we had a host of direct enquiries off the back of it. The team is proactive, results-driven and great to work with.”

Ian McLeod-Kerr, managing director of ID Resilience and creator of Raven

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