Hospitality Industry Trust

Highlighting the value a charitable organisation brings to its industry

The Challenge

As a charitable organisation, the Hospitality Industry Trust (HIT) Scotland relies on sponsorships and donations to continue to support the hospitality industry. It therefore required help raising its profile and awareness of its crucial role in the industry.

The Solution

We supported the work of HIT Scotland with the following activities:

  • Media training to prepare the HIT Scotland team for media interviews and to develop key messaging
  • Stakeholder engagement to ensure clear communications through all activities, including crisis and issues management
  • Media relations to showcase HIT Scotland’s value to the Scottish hospitality industry and highlight its successes

The Impact

  • 42% increase in scholarship applications in 12 months
  • A growth in sponsors has resulted in extra events now being hosted
  • Over 2200 event attendees across the country

“Represent has been a key HIT Scotland partner for over two years providing expert advise on how to protect and project the HIT brand.  They are creative, trusted and well connected in the food & drink sector and always meet their ambitious KPIs.”

David Cochrane, Chief Executive, HIT Scotland

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