Using our established connections, we brokered a partnership with Edinburgh International Film Festival for Gordon Castle Scotland Gin to become the official gin partner for 2015, allowing for targeted sampling, extensive branding, corporate entertaining and PR opportunities.
Connecting with Gin Club Scotland, Grampian Food Forum and the Hospitality Industry Trust’s (HIT) Highland Dinner, we provided opportunities for Gordon Castle to host influencers and share the Gordon Castle story.
Represent handpicked twenty media titles which we felt were an ideal fit for the brand – this spanned lifestyle, press and broadcast media. Our pitch was targeted and focused on positioning the brand as premium gin with a strong back story. From national publications such as Hello Fashion Monthly, Tatler, GQ and The Field, to Scottish and regional media – print, online and broadcast, including a blogger engagement campaign – we created a share of voice for the new brand delivering significant standout and preference