Eat Drink Discover Scotland

Build awareness and drive engagement

The Challenge

Eat, Drink Discover Scotland needed help promoting its new food event taking place at the Royal Highland Centre. The three-day event brought together Scotland’s finest food producers, chefs and food lovers to celebrate produce from land and seas and inspire new ways of cooking and eating.

The Solution

We identified key target media and influencers and set up one-to-one briefings focused on the ethos of the event in order to drive interest from exhibitors.

We gathered together Scotland’s finest chefs to promote the event throughout Scotland and produced creative photography to support social and PR activity.

We reached out to different regions to discover regional dishes and ingredients that add to our country’s rich food heritage in order to promote on social and through PR activity.

We created and delivered a robust social media strategy to drive engagement amongst key target audiences

The Impact

  • Value of coverage estimated to be £185,870
  • A total campaign reach of over 6 million
  • A cookery slot on Channel 4’s Sunday Brunch with demonstration chef, Mark Greenaway
  • A two-page review in the Scotsman
  • 12,000 event attendees, exceeding the target

 

“Represent’s creativity and connections gave this campaign the edge delivering on-brand coverage in the right channels with the desired cut-through. The results speak for themselves”

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