We identified the visual appeal of the deli as a key opportunity to create interest and differentiate the offering. We then commissioned striking photography that was sold into Scotland’s leading lifestyle magazine – Homes & Interiors Scotland.
Within close proximity to Gleneagles, we also targeted key travel bloggers from the UK and Europe tapping into planned trips to Scotland’s famous 5-star hotel and golf course and giving them additional content to enhance their features.
The marriage of food and wine was central to the Corbie & Cheip offering with one of the partners an experienced sommelier. We targeted key food writers with well written targeted releases highlighting the unique food and drink paring as well as interesting product offering.
Local clientele would be important to the success of Corbie & Cheip, therefore we invited key local press and bloggers to the launch event ensuring the client was fully briefed on the media and trained to communicate agreed key messaging.