Corbie and Cheip

Brand launch PR

The Challenge

As a new business, Corbie & Cheip needed to establish itself quickly targeting local consumers and reaching further afield to ‘foodies’ who would travel to experience their unique style of catering which has a strong German influence. The campaign was short and sweet – 3 weeks to kick start the brand.

The Solution

We identified the visual appeal of the deli as a key opportunity to create interest and differentiate the offering. We then commissioned striking photography that was sold into Scotland’s leading lifestyle magazine – Homes & Interiors Scotland.

Within close proximity to Gleneagles, we also targeted key travel bloggers from the UK and Europe tapping into planned trips to Scotland’s famous 5-star hotel and golf course and giving them additional content to enhance their features.

The marriage of food and wine was central to the Corbie & Cheip offering with one of the partners an experienced sommelier. We targeted key food writers with well written targeted releases highlighting the unique food and drink paring as well as interesting product offering.

Local clientele would be important to the success of Corbie & Cheip, therefore we invited key local press and bloggers to the launch event ensuring the client was fully briefed on the media and trained to communicate agreed key messaging.

The Impact

  • Extensive coverage in key Scottish titles including The Courier, Scotsman, Scotland on Sunday, The Sunday Times and The List valued at over £40k
  • Blogger outreach in excess of 25k
  • Social engagement peaked during the campaign and the website achieved 200 unique page impressions.

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