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20/20 Productions

Taking an integrated approach to raising brand awareness and generating leads

The Challenge

Edinburgh-based 20/20 Productions operates in an incredibly competitive space and needed support raising awareness and driving enquiries for its video production and event services.

The Solution

We developed an integrated comms strategy comprising of:

  • Media relations to position 20/20 as experts in the fields of events, video production and digital
  • Search marketing to drive enquiries
  • PPC and social media advertising campaigns to drive enquiries
  • Content marketing to drive website traffic
  • Social media to drive awareness and support lead generation

The Impact

  • 136 tier one media hits
  • 44% increase in organic traffic
  • 140% increase in referral traffic
  • 30 qualified leads over campaign period

“Represent is an extension of the 20/20 team and I would not hesitate in recommending their services to other businesses in need of PR and marketing support.”

Alastair Scott, managing director, 20/20 Productions

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