Little Farmers

Supporting the launch and building the brand of Scotland’s most exciting farm adventure park 

The Challenge:

Little Farmers, based at our existing client Craigies Farm in South Queensferry, is a unique farm-themed adventure park designed to offer a high-quality family day out.

Launching in the summer of 2021, they needed help to spread the word about the grand opening and establish the brand online. In addition, they needed a new website designed to drive visitors and build their online presence.

The Solution:

Starting from scratch, Represent worked to craft a fun, family-friendly brand that was in keeping with the existing Craigies Farm values. Involved from the get-go, the team undertook extensive research before designing an integrated comms strategy which focused on:

  • Designing a new website to drive footfall and build the fledgling brand
  • A PR campaign to publicise the grand opening and build on the already trusted Craigies brand
  • An influencer outreach programme to promote Little Farmers as the new go-to family day out near Edinburgh
  • An SEO and content campaign to increase website traffic and build the site’s authority
  • A social media campaign to introduce the new Little Farmer’s channels and showcase their amazing offering
  • Crafting an email marketing strategy which involved engaging newsletter copy, prompting visitors to find out more via socials and the website

The Impact:

  • 16,000 website sessions in the first month after launching
  • A community of 2,700 followers on Instagram and 5,600 followers on Facebook
  • 12 pieces of coverage in first month after launch, in key outlets including: Edinburgh Evening News, The Herald, Families Online & MADE Magazine
  • Increase in domain authority from 0 to 9
  • Over 700 newsletter subscribers

“Represent presented a focused and highly targeted launch and ongoing PR & digital marketing campaign that achieved our commercial objectives. Their understanding of our key target market was evident and their creative approach delivered clear cut-through in a crowded marketplace.”

John Sinclair, founder and owner of Little Farmers and Craigies Farm Shop, Deli and Cafe
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