Content marketing to boost brand awareness and drive sales
For new homes developers without the extensive ad spends of the new build sector giants, getting in front of the target audience can be a huge challenge. Campion Homes needed to rise above their competitors to reach new home buyers and drive sales.
Represent developed a tailored content marketing and SEO strategy designed to boost inbound leads, drive traffic to the Campion Homes website and increase Google ranking for key search terms.
This strategy initially involved a redevelopment of the Campion Homes’ website with optimised page copy to make it search engine friendly. The plan was then developed to include keyword-optimised blogs, eBooks and link building opportunities, all designed to drive traffic and increase sales.
In 6 months, Campion Homes saw a significant rise in traffic to their website, as well as an increase in enquiries related to their new homes. Including:
- 101% increase in blog traffic
- A 40% increase in inbound enquires
- 14 key words in the top 10 search engine results including ‘house builders Fife’, ‘living in Fife’ and ‘New homes developer Fife’
“They have been incredibly helpful by introducing us to social media marketing and fully optimising our website.”– Christine McGuinness, sales manager, Campion Homes