October 10, 2018
How to overcome a social media crisis
We can all remember times when companies have got it badly wrong. Train line chaos, the KFCatastrophe, and Uber’s frequent blunders are just some that spring to mind.Not every company...
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October 2, 2018
Representing the agritech sector across Scotland and Ireland
As an agency working across Ireland and Scotland in the agritech sector, Represent was involved in the recent Enterprise Ireland trade mission where key industry representatives from both sides of...
September 27, 2018
Why digital customer experience is crucial to your digital marketing plan
Businesses who put the customer at the heart of their marketing strategy and focus on improving their digital customer experience will reap the benefits over their competitors. The goal of...
September 25, 2018
Job Vacancy: Account Manager (closed)
This position has now been filled. We’re looking for an impressive comms specialist to step into an account management role within our Edinburgh-based PR and digital communications agency.Reporting to the Associate...
September 24, 2018
Top Travel Influencers
Represent is an experienced travel and tourism PR agency and as experts in this sector we know exactly who it is you should be connecting with and how to best...
September 17, 2018
What is a stakeholder and how do you deliver an effective engagement plan?
We have all heard of that elusive but incredibly important person – the stakeholder. Regardless of the size of your business it is really important that you take the time...
September 11, 2018
Developing agri-sector business opportunities in Scotland and Ireland
The special relationship between Ireland and Scotland runs deep, both culturally and economically. Separated at their narrowest point by only 19 km (12 miles), the sister nations share a rich...
September 4, 2018
Meet the journalist: Kenny Smith, Web Editor at Scottish Field
Starting at Scottish Field as Web Editor just a year ago, Kenny Smith has witnessed the appetite for online content rise. So how does a well-established Scottish lifestyle print title...
August 31, 2018
How to create an online PR strategy
The premise of PR, be it traditional or online, is about getting your message in front of your audience. An online PR strategy will generate exposure in media outlets and...
August 27, 2018
Expert advice for start-ups: Ian Kerr, Raven Controls
Embarking on a new business can be a daunting experience. You’ve got the idea and the know-how, but can you make it work? It’s a time when you should be...