In recent years, bloggers and influencers have become big news in the world of marketing. They can make (or break!) a campaign and offer brilliant opportunities for brands, although their...
As an accredited Green Tourism business, we are big on sustainability and recognise the great work some sustainability influencers are doing. We love seeing these influencers use their platforms to promote sustainability, spread...
Here at Represent, we live by the value ‘Make it amazing’ – we’re always on the lookout for ways that we can make our services that extra bit special for our...
On social media, video is still the reigning king of content – research by Hubspot revealed that 72% of customers would rather learn about a product or service by way...
Last week, our associate director and resident tech expert, Hannah Tulloch, went along to this year’s Engage Invest Exploit (EIE) event to meet some of Scotland’s most promising tech start-ups...
Small businesses are the backbone of the UK economy. In fact, according to the Federation of Small Business, they accounted for 99.3% of all private sector businesses at the start...
One of the biggest challenges companies face when it comes to choosing the right PR agency is ensuring the right fit. After all, bringing on an agency is a big investment in...
With over 260 million active users worldwide on LinkedIn, the platform provides so much to help benefit businesses, boasting a unique functionality which includes a recruitment search and tailored news...
You don’t have to be an eco-warrior to make a positive impact on the environment. We can all make small changes in our daily lives, and the office is a...
Social media is an ideal tool for engaging in direct communication with your audience. But how exactly do you discover who is following your brand on social media? This is...