Meet The Team

We are a tight-knit team of talented Representers who live and breathe our clients’ businesses. Our entrepreneurial mindsets and ‘can do’ attitudes make doing business with Represent stimulating and empowering.

Let us introduce you …

Managing
Director,

Judith
O’Leary

Recently awarded Creative Industries Leader of the Year, Judith is well known for living and breathing her clients’ businesses. Her enviable contact list is testimony to the reputation she’s built over the last twenty years.

A firm believer that you have to keep an eye on ‘what next?’ to deliver for clients, her team knows she wants brilliant ideas & smart implementation, inextricably linked to the overall vision.

This founding partner is most definitely a hands-on operator, actively involved in her clients’ businesses and committed to delivering the highest professional standards across the team.

Connect with Judith on LinkedIn!

Hailing from Northern Ireland, Grainne  (pronounced: ‘Gronya’) holds a Masters in Journalism and a Spanish & Film Studies degree.

She has nearly two decades of comms experience covering in-house and agency roles in London and Edinburgh and was once a freelance journalist.

She has devised and delivered winning integrated PR & comms strategies for organisations around the globe.

Our resident ‘kelpie’ regularly haunts the waters of East Lothian and enjoys good coffee and no-nonsense communications!

Associate
Director,

Gráinne 
Byrne

Senior Consultant,

Erin Bertram

Erin holds an MA in English Literature from the University of Edinburgh and has been part of the Represent team for four years. Her expertise lies in crafting compelling content across blogs, social media, opinion pieces and news articles. 

Erin is adept at delivering impactful copy and campaigns across a spectrum of industries, finding out what makes businesses tick and effectively connecting them with their target audiences.

However, she knows that writing doesn’t just have to read well, it has to deliver too – whether that is keyword optimised blogs, eye-catching news lines or social media friendly wording. 

Reliable and friendly, she will be in regular contact with your team, updating them on our latest activity, reporting on monthly KPIs or simply asking how it’s going!

Awarded Rising Star in the PRCA DARE Awards 2023, Melissa is a tenacious PR with a nose for news.

Achieving a first-class honours in English literature and Spanish from the University of Southampton, Melissa worked as Marketing and PR specialist at Yoga Alliance Professionals where she spent three years developing and executing successful digital comms & PR strategies.

A master at securing coverage, Melissa gained coverage in national titles including The Telegraph, Metro and Marie Claire magazine. 

With experience in both traditional and digital PR, Melissa’s skill is in producing creative content that delivers across all platforms. 

Constantly curious, Melissa will get to know your industry inside and out in order to produce innovative campaigns that deliver measurable impact. 

When she’s not keeping up with world events, you can find Melissa running around the streets of Edinburgh, or walking her dog Luca. 

Senior Consultant,

Melissa Albarran

Account Executive,

Jennifer McMurray

After completing her Law degree, Jennifer made the leap into PR over a year ago and hasn’t looked back since.

Coming from a global agency background with renowned clients such as Boots, Jennifer brings to Represent strong skills in media relations, influencer marketing as well as event management.

With solid experience in campaign planning from idea to execution, Jennifer firmly believes that people should be at the heart of every campaign.

Jennifer recently made the move from Dublin and relishing the opportunity to work on some of Scotland and Ireland’s most respected brands and businesses.

Hannah is a specialist in developing and executing campaigns that help companies build trust, gain exposure, manage their reputations and generate leads. She has worked with clients across a wide range of industries including technology, education, professional services and hospitality among others.

A former judge at the PR Week Awards, she has over 10 years of experience getting to grips with business challenges and devising digital and PR strategies that overcome them.

Outside of work, you’ll find Hannah spending time with her young family, enjoying the great outdoors and occasionally exploring new running routes. 

Digital Strategist,

Hannah Tulloch

Tiggy

10 Downing Street has Larry the Cat and 57 Calton Road has Tiggy!

Our cockapoo works ‘flexibly’ and keep us healthy and motivated with daily walks, playful breaks, and even some pet therapy.

“Three words to describe Represent?  Proactive, Powerful & Precise!” 

Naomi Strickland, owner of Taymouth Marina
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