In Fashion PR – Big Is Now Beautiful!

The fashion industry is finally waking up to the truth … yes women want inspiration in their fashion feeds, but they are also looking for achievable – and that’s where Silverburn came up trumps this weekend.

Size 16 / 18 women and ladies over 50 strutted their fuller forms alongside their skinny sisters – and they looked magnificent! 

It can be difficult to get coverage on fashion events – so many shopping centres are doing them.  The key is finding a human angle – models are a good place to start and thankfully the larger / older models became my news peg.

Linking this to a fashion movement – thanks Mary Portas & Boots – and you have a news line that may make a Monday morning press.

Wish me luck!

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