How to make a podcast: The tips and tools you’ll need for success

How to make a podcast: The tips and tools you’ll need for success

So, you want to make a podcast? As the latest Ofcom report revealed that around 6 million adults in the UK are now listening to at least one podcast every week, there has never been a better time to learn how to make a podcast.

It’s clear then that introducing an audio campaign to your content marketing strategy can be very a powerful tool. The rising popularity of podcasts means that a podcast is the perfect way to speak directly to your audience, build trust and develop a relationship that will result in brand loyalty.

So, what do you need to get started on creating an amazing podcast series? Like many things in life, it starts with an idea, is supported by a plan and is put into motion with the right tools.

Keep reading for our expert guide on how to make a podcast…

Find your topic

You might already know what form you want your podcasts to take, or you might need a little nudge in the right direction.

Comedy is by far the most popular genre of podcast, but an increasing number of adults are now tuning in because they want to learn more about something. Think about what your customers would want to hear about. It could be related to the services you offer, the industry you’re in or your unique brand story.

Choose your format

Successful podcasts come in many different forms so when you make a podcast it is important to consider what will best suit you and your business. They can be short or long. They can have solo or multiple hosts. You could tell stories, do case studies or hold interviews through Skype.

Having a place for your audience to discuss the podcasts is also a good idea. Why not create a dedicated page on your website for podcast notes and use your social media channels to create a group for listeners to engage with?

Have a robust plan

Your podcast isn’t going to be your biggest selling tool, but it needs to be aligned with your values and fit with your wider content marketing plan.

Consider your podcast as an audio blog, as they are much easier for your audience to consume and can help you reach a new group of people who don’t read blogs. As with regular blogging, it is important that you know your topic. Whether you’re sharing knowledge or stories, you want to be viewed as a trusted expert in that particular field.

Don’t forget to measure. Set yourself some SMART objectives and be sure to review what is attracting the biggest audience and the best engagement to help you plan your future podcasts.

Make it come to life with the right tools

Creating a slick and professional podcast takes a little more than the microphone on your phone or laptop. The first thing you’ll need is a good quality microphone that you can plug into your USB drive. While you’re searching your marketplace of choice, we recommend picking up a pop filter to stop the harsh ‘popping’ sound your voice can create. A pair of headphones is also advised so that you can hear what the recording will sound like while you’re talking.

Once you’ve got the tools, you’ll need a way of recording and composing it into an ‘episode’. Those who use a Mac can do this easily and for free on GarageBand. Audacity is another free tool that can be downloaded to Mac or Windows. A quick online search will provide you with tutorials on how to master the recording and editing.

Once your episode is recorded and you’re happy with it, you’ll need to upload it to a podcast hosting service – there are plenty of websites who offer this service. Once you’ve chosen your podcast host, you will be able to submit your RSS feed to directories such as iTunes for everyone to listen!

Our five top tips for the perfect podcast:

  1. Make it regular: Just like it’s a good idea to blog consistently, it’s a good idea to publish podcast episodes on a consistent schedule
  2. Add music: Consider using royalty free music to create a catchy intro. It’ll give your listeners that instant recognition you get when your favourite TV show comes on
  3. Design a logo: Amazing artwork is a must if you want to look professional. Consider getting a graphic designer to create something that stands out and fits with your brand
  4. Encourage reviews: Reviews will help spread the word of your blog, so email friends and family asking them to check out the show and leave a review. Plus, you can encourage your listeners to rate the podcast in each episode.
  5. Have fun: You want to create something that is as enjoyable to listen to as it is to create. Your listeners will get much more from an engaging podcast than one that sounds like the presenter is bored!

Podcasts are a simple addition to your content marketing strategy and require only a few essential tools to produce. When done right, they can be a great way to show off your brand’s values and personality and capture a new and engaged audience along the way.

Represent have all the tools to help you plan and implement something amazing. Contact us or if you’re pressed for time, book in a time that’s convenient for us to call you back.

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