How can I increase traffic to my website?
If you’ve ever wondered how to increase traffic to your website, then you’re not alone – working out just how to do it can be confusing for budding entrepreneurs and seasoned business owners alike.
But the question is not ‘how do I increase traffic to my website’, but ‘how do I increase relevant traffic to my website’. It’s all well and good generating thousands of visitors, but if none of them are interested in what you sell or do, then there is little point. You’d rather have 10 visits a month, resulting in 10 sales, rather than 10,000 visitors resulting in 0 sales.
In this blog, we’ll explore the reasons why you might not be generating quality traffic, and what you can do to change this.
Optimise your website
There could be a whole host of reasons why your website is not generating as much traffic as you would like. One is that your site is populated with low-quality content that has not been optimised for search engines.
If your website is not properly optimised for terms relating to your business offering, then you are virtually invisible to Google and your prospects don’t have a hope in hell of finding you (through organic search).
If you’re an SEO beginner, we’ve got a great blog explaining what it is and why it’s important here.
Understanding your audience is key to properly optimising your site. If you need a bit of help with this, check out our blog on how to construct audience personas here.
Once you know who your audience is and what they are searching for, it’s time to put your research into practice.
Tailor your content
We come across a lot of company websites that do a great job of talking about themselves – their great product, their great leadership team, even their great pet dog – but what they don’t do is talk about their customers.
If you can produce content that proves you understand your customers, their challenges and then provides them with a solution, not only will you capture more traffic, but you’ll increase your conversion rate too.
Nail your social media
One of the best ways to build a loyal following and increase traffic to your site is by ensuring you have a solid social media strategy in place.
Are you using social effectively? Again, your social activity should be informed largely by what your audience cares about – if you find your audience is young and largely active on Facebook and Instagram, there’s not much point in focusing your efforts on LinkedIn posts.
Revise your social strategy so it is targeting the right people on the right platform and you’ll see an increase in activity on your site.
Build quality back links
Links to your own website from other quality, reputable websites work much like word of mouth referrals in the real world – the more you have, the more authority you will build. And the more authoritative your website is in the eyes of Google, the higher it will position your website on its search engine results page.
Scope out credible websites that have a high domain authority and accept submissions for article, then get pitching! It might take a bit of time, but quality backlinks will help increase your website traffic over time.
Raise your profile
It sounds obvious, but if no one knows your business exists then you’re going to find it very difficult to generate traffic. By building the profile of your business in the relevant national and industry media, both on and offline, more and more of your target market will learn of your existence.
There is no quick fix when it comes to increasing traffic to your site, but by taking an integrated approach to your marketing comprising of intelligent onsite content, tailored social media campaigns, as well as an ongoing PR strategy to raise awareness of your business, you will see traffic, and therefore customers, increase over time.