PR FOR THE BIG SCREEN

Far be it for me to question the ever-fragrant Nicole Kidman, however the decision to dedicate In Hemingway & Gellhorn to the memory of Marie Colvin does have a whif of PR spin.

While Hollywood stars would have us believe they are up to speed on current affairs – we are not always too sure…

Perhaps a good PR had a part to play?

Whatever, it was a masterstroke.  Kidman would have received media exposure anyway, but perhaps not front page – see today’s Sunday Times.

What the link to the hugely respected Colvin delivers is credibility and that’s what every good PR strives to achieve for all her clients.

Enjoy the film!

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