santa and elves sitting in retail pr campaign

CREATIVE PRs GET COVERAGE

ALL I WANT FOR CHRISTMAS IS COVERAGE!

In the run up to Christmas, PRs are working hard to make sure their clients remain top of the tree when it comes to generating coverage.  The challenge is to find a different slant to hook the journalist.

Hats off to Sarah Swain at the Evening TImes for agreeing to be an Elf for a Day at Silverburn – watch out to see how she gets on but standards are high when your boss is Santa!

A PR’s job is never done – now all I have to do is find another journalist who’s prepared to pick, slaughter and pluck their Hopetoun turkey for a press feature.  This might be a more difficult sell!

Merry Christmas!

Need help building your profile or managing your reputation?
We speak to journalist day in day out, so get in touch and see how we can help.

Scroll to Top