Consistent and positive media coverage helps businesses generate awareness, reach and engage with new audiences, differentiate themselves from the competition, build credibility, protect their reputation and even generate some great
One of the biggest mistakes we see businesses make when it comes to their marketing is launching straight into the tactics without having a marketing strategy in the first place.
At the start of any new year, we like to take a look back at some of our favourite PR and marketing campaigns from the previous year and it is
The COVID-19 pandemic has impacted every individual, every business, and every industry. And none more so than that of agriculture. In fact, according to research from the Syngeta Group, almost
If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. And that’s no surprise
According to Women’s Enterprise Scotland, just 21 percent of Scottish SMEs are majority owned by women.
Winning a coveted industry award can be a huge credibility stamp for your business and is a great way of gaining some much-deserved recognition, not to mention celebrating the success
Start-up founders and business leaders wear many hats – sales, marketing, HR, office manager, product development, accountant – the list goes on. We know from our work with some of
If, like many organisations, your business has multiple stakeholders – customers, board members, employees, neighbours – deciding on how to create a robust stakeholder engagement strategy can seem unsurmountable.There is
Judith O’Leary, Founder and MD of Represent has been awarded Creative Industries Leader of the Year at the Scottish Women’s Awards held in Glasgow’s Crowne Plaza (28th August 2019).