August 28, 2020
In
Business, Careers, PR and Communications
How to overcome Scotland’s entrepreneurial gender imbalance
According to Women’s Enterprise Scotland, just 21 percent of Scottish SMEs are majority owned by women.
PR and Communications
August 18, 2020
In
Business, PR and Communications
6 tips for writing a killer award entry
Winning a coveted industry award can be a huge credibility stamp for your business and is a great way of gaining some much-deserved recognition, not to mention celebrating the success
July 7, 2020
In
Business, Digital Marketing, Edinburgh, PR and Communications
5 must-read publications for Scotland’s start-ups
Start-up founders and business leaders wear many hats – sales, marketing, HR, office manager, product development, accountant – the list goes on. We know from our work with some of
November 14, 2019
In
PR and Communications
How to develop a stakeholder engagement strategy
If, like many organisations, your business has multiple stakeholders – customers, board members, employees, neighbours – deciding on how to create a robust stakeholder engagement strategy can seem unsurmountable.There is
August 30, 2019
In
Business, PR and Communications
Represent MD Judith O’Leary wins Creative Industries Leader of the Year Award
Judith O’Leary, Founder and MD of Represent has been awarded Creative Industries Leader of the Year at the Scottish Women’s Awards held in Glasgow’s Crowne Plaza (28th August 2019).
June 18, 2019
In
PR and Communications, Tourism
Represent wins big at Marketing Society Star Awards 2019!
The Represent team is in celebration mode following not one, but two wins at the recent Marketing Society Star Awards 2019!We were awarded bronze in the Sector: Tourism, Leisure &
March 6, 2019
In
PR and Communications
How to make your PR brief a recipe for success
When it comes to creating amazing PR campaigns, the proof is very much in the pudding. And when it comes to puddings, a great recipe is a must! Spending time
February 11, 2019
In
Digital Marketing, PR and Communications
How to make a podcast: The tips and tools you’ll need for success
So, you want to make a podcast? As the latest Ofcom report revealed that around 6 million adults in the UK are now listening to at least one podcast every
February 4, 2019
In
PR and Communications
What is a target audience and how do I identify mine?
When planning any communications strategy for your business, brand or product it’s important you define your target audience. But why, and what is a target audience?A target audience is a
January 17, 2019
In
PR and Communications
How to overcome the fake news agenda to communicate with your audience
Although you’d be forgiven for thinking that everyone was au fait with fake news by now, its perils persist. The problem seems to exist predominantly amongst the over 65s, with