The decision to invest in PR is a big one. And how you brief your chosen PR agency (more on how to actually choose one here) is absolutely crucial to
If you are looking to raise your profile, protect your reputation, influence an agenda or generate quality links to support your SEO efforts, then you have probably made the call
Consistent and positive media coverage helps businesses generate awareness, reach and engage with new audiences, differentiate themselves from the competition, build credibility, protect their reputation and even generate some great
One of the biggest mistakes we see businesses make when it comes to their marketing is launching straight into the tactics without having a marketing strategy in the first place.
At the start of any new year, we like to take a look back at some of our favourite PR and marketing campaigns from the previous year and it is
The COVID-19 pandemic has impacted every individual, every business, and every industry. And none more so than that of agriculture. In fact, according to research from the Syngeta Group, almost
If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. And that’s no surprise
According to Women’s Enterprise Scotland, just 21 percent of Scottish SMEs are majority owned by women.
Winning a coveted industry award can be a huge credibility stamp for your business and is a great way of gaining some much-deserved recognition, not to mention celebrating the success
Start-up founders and business leaders wear many hats – sales, marketing, HR, office manager, product development, accountant – the list goes on. We know from our work with some of