It goes without saying that nowadays a strong online presence is essential to the success of most businesses, regardless of sector, but so too is the age-old art of good networking and collaboration. Networking, done well and with a purpose, can still play a vital role in marketing yourself and your business effectively.
The key is to be targeted and precise in your networking. Identify the key influencers in your market and research what events they attend. Look at where your potential customers hang out and make sure you are there too. And before each event, identify what you want to achieve. It’s also a great idea to look at the list of attendees ahead of an event and do your research – know who you want to meet!
Here are some of the benefits of networking and collaboration for clients.
Make new connections
By far the most obvious benefit of networking, making new connections, isn’t as simple as it may seem. While networking will open up new connections, how you nurture them is key.
It’s all well and good meeting someone at an event, having a great chat and swapping business cards but the networking does not stop there. After a meeting like this it is vital that you follow up and build on this relationship to make the most of it.
Send a follow up email with an interesting article on a topic you discussed, arrange a catch up over coffee or introduce them to another beneficial connection – whatever the next step, make sure you nurture the relationship for the benefit of both parties.
Always remember to follow up with everyone you have spoken to, you never know where it might lead!
Share ideas and best practice
Another benefit of networking and collaboration is the chance to share ideas or best practice with likeminded individuals.
Attending industry networking events can be a great learning opportunity. Whatever stage you’re at in your business journey or career, there is always something you can learn or pass on to others.
Open up new opportunities
Collaboration can open many new doors to opportunities for your business and clients.
A collaboration between two brands or businesses can have multiple benefits – from being able to add a new service to your offering or get the funding you need for a new product launch.
Read more about the collaboration we facilitated with Gordon Castle.
Collaboration within the workplace can also have benefits. This can create a more engaged workforce, open up new lines of communication and opportunities while also leveraging the strengths of your team.
These are just some of the ways that this activity can benefit you, as the benefits of networking and collaboration are endless and could hold the answer to your business challenges.
At Represent, we pride ourselves on the opportunities, connections and collaborations we can offer our clients. By regularly attending business, industry and sector events we keep up to date on all of the latest trends and news while also meeting with like-minded people and building mutually beneficial connections.
We truly believe in the power of collaboration within business and help our clients to do the same. Want to find out how we can help with stakeholder relations to build your network? Get in touch now to discuss with the Represent team.