Believing in your own PR

Energy is the big buzzword in business just now.  Alex Salmond has confidently positioned Scotland as the “hi-tech workshop of the world” and the world – believe it or not – is beginning to believe it!

A client of ours has just returned from a visit to China where government officials were keen to discuss how they could learn from Scotland’s energy expertise.  We are clearly building a belief that Scotland is leading the way in energy innovation.

Yet with big targets to achieve – 42% reduction in emissions, 130,000 jobs generated in the low-carbon sector and the ability to generate all of Scotland’s energy needs from renewables … by 2020 – are we in danger of talking up a good story without being able to deliver it?

Communicating your vision with passion and conviction – especially if ambitious – is a good way of generating coverage.

However the problem with the published word, is that it can come back to bite you.

Essentially PR is about building trust and one sure-fire way of dashing that hard-earned trust is by not delivering on your word.

Alex is a sound-bite master and fingers crossed he might just pull this one off – I for one am doing my bit by recycling my newspapers proclaiming Mr Salmond’s green gospel!

Need help building your profile or managing your reputation?
We speak to journalist day in day out, so get in touch and see how we can help.

Scroll to Top