“Be clear about your goals” – Represent managing director Judith O’Leary gives her best tips for start-ups

Judith O'Leary MD of Represent PR Traditional and Digital Marketing Agency

“Be clear about your goals” – Represent managing director Judith O’Leary gives her best tips for start-ups

Edinburgh is welcoming one of the UK’s leading events for entrepreneurs as the StartUp Summit heads to the Assembly Rooms this October. The event is expected to help inspire the next generation of entrepreneurs, help them understand what it takes to start and maintain their own business and provide all important advice for start-ups.

With Represent set to exhibit at the StartUp Summit, we thought this would be a good opportunity to speak to our managing director, Judith O’Leary. She tells us more about how she started her own business, and gives advice for start-ups hoping to follow in her footsteps.

Let’s find out what she had to say…

How did you get your idea or concept for your business?

“I was Director of a large European PR agency running the Scottish office.  I could see opportunities to innovate beyond traditional PR and I set up my own agency to allow me the freedom to implement these.”

What was your background and work experience prior to launching your business?

“Always PR. I started at Cambridge University, then worked at a cable company (Entertainment & Telecoms) before heading to Scotland to go agency side working as an Account Manager. I was promoted to Director for the Scottish office within three years.”

When you were starting out, where did you get advice and help from?

“I worked for an ambitious 30 something New Yorker at Comcast (the cable company).  He showed me that youth and inexperience shouldn’t hold you back, curiosity and bravery will always get you far … along with good manners and being able to make a great cup of coffee.”

What do you attribute to your success?

“Running your own business is not the measure of success. Thriving clients and a committed, productive team working to the top of their game is, for me, a measure of great achievement.”

What did you want to be when you were growing up?

“A nurse! I grew up in Ireland where all successful girls were nurses, teachers or worked in the bank.”

If you had one piece of advice to someone starting their own business, what would it be?

“Pay for good advice – accountants, HR and of course marketing experts.  Be clear about your goals and plot a path to achieve them and finally, find a good mentor – someone who has walked the walk!”

If you’re attending the StartUp Summit on 31st October, pop along to our stand for a chat. Not got a ticket yet? You can still get your tickets online now – don’t miss out on your chance to attend this fantastic event!

Are you a small business looking for some help with PR or digital marketing? Simply get in touch and we can discuss your marketing challenges and how we can help.