The Celebrity Effect: Adam Henson Meets The Young Stars of Scottish Farming
When brands partner with celebrity ambassadors, there is no doubt a familiar figure helps to strengthen ties with its audience. The days of seeding a message purely via print ads, programme sponsorships and social media posts are gone. It takes smart companies to identify opportunities that go above and beyond and really speak to the people they want to be heard by. Royal Highland Education Trust, in collaboration with the Bank of Scotland, offered a unique opportunity to inspire and educate the young rural stars of tomorrow, by hosting a Q&A session with Adam Henson, host of BBC’s Countryfile.
The educational charity were invited to bring along a group of school children to Meldrum Farm, a dairy farm in Stirlingshire, to meet Adam who was visiting farms across Scotland as Bank of Scotland’s farming ambassador.
The pupils, who are all studying the Rural Skills Nat 4 course, along with a small group of farmers and vets, received a talk from Glasgow vet school about the work ongoing with the dairy herd at Meldrum farm and had a question and answer session with Adam about life on the farm.
Questions included “How does the weather effect farming?”, “Do you use whistle commands for your sheep dogs?”, “How good are you at them? “, “What the best bit about being a farmer?” and ” What happens when a piece of land becomes worn out from over use?” Mr Henson was also asked “What’s the craziest thing that’s happened?”, which turned out to be both he and one of his cattle being used in the film Braveheart.
“The Bank of Scotland are incredibly supportive of the work carried out by RHET in Scotland, and were kind enough to offer RHET the unique opportunity to ask local school children a chance to visit Meldrum Farm and ask Mr Henson about his farming life,” says RHET Manager Katrina Barclay.
“The event was a fantastic experience for these school children and they were able to get up and close to a working dairy farm and learn about the daily management of a farming business. They also had this extraordinary chance to meet Adam, a highly respected and knowledgeable individual, and find out about his farming life and experiences.” Katrina concludes.
Katie Brisbane, RHET Forth Valley coordinator who organised the school pupils attendance adds “This is an event that these children will remember for life and hopefully take away a much better understanding of how food is produced and the hard work that is takes to produce milk to such a high standard.”
The students will be returning to Meldrum Farm later this month on a RHET organised visit to discover more about the farming business from Mr Hamilton. Meldrum farm also hosted the new cohort of teachers undertaking the year-long Good Food Champion course, which provides knowledge that covers and integrates many of the issues around food—its production and sustainability. This course also includes a critical awareness of current issues relating to food production which has an invaluable element of experiential outdoor learning opportunities.
Adam Henson, pictured with S3 Rural Skills McLaren High School, Callander, RHET Manager Katrina Barclay, RHET Forth Valley Countryside Initiative Chairperson Lynne Reid and RHET Forth Valley Countryside Initiative Project Coordinator Katie Brisbane, Glasgow vet school vet Nicola Gladden, Meldrum Farmer David Hamilton, Bank of Scotland Agriculture Manager Donald McDonald
Pupils – Isla Worbey, Marley Sanday, Emily Christie, Katie Davidson, Ellie Ridgewell, Rachael Hill, Katie MacLeod, Eilidh Jackson
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